Mediawan and ZAG are establishing a new joint-venture called Miraculous Corp that will bring all components of the franchise under one label, with a 60% ownership stake for Mediawan and 40% for ZAG. 

Miraculous Corp will seek to “elevate the brand’s global footprint, overseeing both creative endeavors and commercial ventures to magnify its influence on a worldwide scale,” according to a release.

It’s a sign of high confidence and further investment in an IP that has continued to exhibit strong growth on every front since its 2015 debut as a CG-animated series on TF1 in France. Miraculous has racked up more than 37 billion views on YouTube, plus upwards of 250 million app downloads and 550 million plays on Roblox, and its licensed products have generated retail revenue north of US$400 million.

As a shareholder and board member, ZAG founder/CEO Jeremy Zag will continue steering the franchise’s development—including more TV content and the upcoming feature film Miraculous, The Movie 2. 

This sequel pic is a follow-up to last year’s Ladybug & Cat Noir: The Movie, which was released theatrically in a number of European countries. Against a US$86-million budget, it grossed around US$44 million on the big screen, and then rolled out in other international territories on Netflix, where Mediawan says it generated more than 35 million views. Zag will also oversee the addition of new characters including Rainbow Light, Tiger Force, Captain Justice, Time Master, Jungle Queen and Lady Dragon to the already sprawling Miraculous universe.

“[The] introduction of Miraculous Corp, along with the formation of a dedicated team for its development, will allow us to explore new creative territories and further enhance its global presence,” says Mediawan founder and president Pierre-Antoine Capton.