- UK-based licensing agency Brands with Influence has signed on to represent the consumer products interests of Stan & Gran, a new CG-animated series (52 x 11 minutes) co-production from Jellyfish Originals, Jollywise Media and Xentrix Studios that’s set to debut in Channel 5’s Milkshake! preschool block next year.
- Spin Master has inked a new licensing deal with Skybrands in Denmark for a range of tween apparel, accessories and home textiles based on Toca Boca, its popular digital game that has more than 60 million monthly active users. The products will be available at select European retailers in the fall.
- As part of a nearly year-long global QSR promotion, McDonald’s is hosting a mash-up Happy Meal stunt featuring characters from Sanrio’s Hello Kitty and Friends franchise dressed up as Yu-Gi-Oh! Monsters. Eventually playing out in 55 countries, the initiative kicked off this spring in Europe (Belgium, Hungary, Netherlands, Spain and Greece), Canada, Australia/New Zealand, Brazil, Mexico and the Caribbean, and it will peak in the summer with rollouts in the US and Puerto Rico.
Deals in Brief – May 15, 2024
Brands with Influence adds Stan & Gran to its stable, Spin Master taps Skybrands for Toca Boca tween apparel, and McDonald’s rolls out a Hello Kitty/Yu-Gi-Oh! mash-up Happy Meal.
May 15, 2024
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