Build-A-Bear and Paramount partner on IF merch and in-store experiences

The teddy bear retailer will carry a new plush based on the film's star imaginary friend Blue, as well as featuring a themed heart ceremony designed by director John Krasinski.

May 17, 2024

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TAGS:

American Dream, Blue, Bluewater Shopping Center, Build-A-Bear Workshop, Culver City, IF, john krasinski, Paramount, Paramount Consumer Products

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