Aardman is expanding into the FAST market to reach US audiences, with a new Shaun the Sheep & Friends channel available now on Comcast-owned Xumo Play in the US and expanding to VIZIO WatchFree+ and Samsung TV Plus soon.
Featuring episodes from proprietary Aardman series including Shaun the Sheep, Timmy Time and Morph, the channel also run third-party shows distributed by the studio, such as Interstellar Ella (Apartment 11/Fabrique Fantastique), Alphablocks (Blue Zoo) and Happy the Hoglet (Paper Owl Films).
Eight out of 10 US households have a smart TV, and more than 50% of them are using FAST services. Looking to establish a foothold in this growing market, Mattel, 9 Story Media Group and Sandbox Group have also launched FAST channels in the last year.
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