Hasbro has partnered with Audible to create branded audio entertainment based on its brands, and the first project to come out of the partnership will be Peppa Pig’s Play-A-Long Podcast. 

Launching on July 11, this six x 15-minute series features Peppa and her family playing games, going on outdoor adventures and singing together. Episode topics will include teaching preschoolers how to be patient during long trips and regulate their emotions. 

Audible’s service currently offers more than 700,000 audiobooks, podcasts and originals, and its members download nearly four billion hours of content annually. To expand its kids library, the company has cut similar content deals with Nickelodeon, Sesame Workshop and Pottermore Publishing in the past year. 

The Peppa Pig brand is celebrating its 20th anniversary in 2024, and Hasbro has been building momentum for this key milestone all year, including the recent launches of LEGO Duplo building sets and an hour-long theatrical event called Peppa’s Cinema Party.