MrBeast Industries, which was set up by popular YouTuber Jimmy Donaldson (MrBeast) in 2020 to manage his business interests, has tapped veteran venture capitalist Jeffrey Housenbold as president and COO. 

Housenbold announced his new role with the North Carolina-based company on LinkedIn yesterday. He’s tasked with spearheading Beast Industries’ operations and diverse portfolio of business ventures, spanning sectors like digital media, philanthropy and consumer products. 

With more than two decades of experience operating and investing in entrepreneurial companies, Housenbold has served on the boards of Compass (real estate platform), Rappi (LatAm e-commerce), DoorDash (food delivery app) and Groupon (coupon app). And his leadership track record includes stints as a founding managing partner of SoftBank Investment Advisers venture fund (which manages more than US$130 billion in assets) and as CEO of Shutterfly.

Donaldson parted ways with his talent agency Night Media last month in a move to take back control of his business, including his Feastables chocolate bar brand. And just last week, MrBeast became the most subscribed channel on YouTube with 269 million subs, taking the title away from Indian music label and film studio T-Series. 

In addition to his YouTube presence, Donaldson recently inked a master toy deal with Australia’s Moose Toys and is working with Prime Video to develop a new competition series with a US$5-million cash prize.