Crayola runs a Wonka-esque UK stunt for Harold and the Purple Crayon

The promo campaign for Sony's August-launching live-action movie will hide special purple crayons in 24-color boxes that unlock prizes ranging from stationery to a NYC vacation.

June 25, 2024

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TAGS:

Columbia Pctures, Crayola, Crockett Johnson, Davis Entertainment, Harold and the Purple Crayon, HarperCollins, HBO, Sony Pictures Entertainment, UK

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