The Pinkfong Company has inked two new deals to expand the presence of its animated preschool series Bebefinn at home in South Korea, and they could establish a blueprint for some interesting global brand extensions. 

First up, Pinkfong is operating a Bebefinn theater in the Popo Cinema just outside of Seoul in Gimpo-si (July 20 to August 18). Episodes from the CG-animated series will be packaged together to screen there, along with theatrical releases including Pinkfong Sing-Along Movie 2: Wonderstar Concert (75 minutes) and Baby Shark: The Secret of Siren Stone (84 minutes). The theater will also feature costumed characters for walk-arounds and one-on-one fan meetings, plus plenty of photo opportunities. 

Additionally, Pinkfong is staging a Bebefinn musical show called Topsy-Turvy Family at South Korea’s National Gwacheon Science Museum. The performance, which features an LED light show and music, runs from July 13 to August 25. The brand’s first live show, Bebefinn LIVE – Bedtime Adventure!, ran in Hong Kong this spring and launched in Singapore last month.

Pinkfong kept its Baby Shark spinoff largely under wraps until launching it in April 2022. Netflix picked Bebefinn (50 x three minutes) up in December 2022, and it cracked into the streamer’s top-10 kids programs ranking in multiple countries last year. Its animated sing-along format sees a human toddler named Finn, who loves Baby Shark, using music to learn new things with his family. Last December, Pinkfong also released a more action-driven Bebefinn Playtime short series (six x 10 minutes) in which Finn’s family finds new ways to have fun through creativity. Netflix licensed this title as well.