AthLife puts Barbie in the game with a late summer sports push

The company will leverage its network of 200-plus North American teams to launch Barbie-branded Game Days and Night Games.

July 24, 2024

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TAGS:

AthLife, Barbie, Boston Red Sox, Chicago Sky, game days, game nights, Image Comics, Marvel Entertainment, Mattel, MLB, New York Mets, OT Sports, Panoscape, Skybound, WNBA

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