Sanrio and Nippon TV team up to expand their VTuber business

The Japanese trend of animated YouTubers/live streamers is under the spotlight as these two big companies identify it as a business growth opportunity.
July 25, 2024
About The Author
Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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