LA-based Cloudco Entertainment has signed deals with three new licensees to expand the global reach of its flagship Care Bears franchise with more toys and plush.

Product rollouts will start to play out later this year, with German toyco Simba Dickie Group manufacturing and distributing its new Care Bears SKUs in select EU markets initially, and then expanding with wider European retail coverage in Q1 next year.

Dan Dee International is adding the bears from Care-a-Lot to a licensing portfolio that already includes Sesame Street, Peanuts and Rudolph the Red Nose Reindeer. As part of its deal with Cloudco, the Florida-based toyco will manufacture new seasonal plush items for the Care Bears brand that will hit shelves in North America early next year.

And finally, Grupo Ruz has signed on to make and distribute Care Bears plush and toys in Mexico. The company is best known for producing a wide range of backpacks, plush and pet items for licensors such as Sanrio (Hello Kitty), Disney (Disney Princess, Marvel, Star Wars) and Warner Bros. Discovery (Harry Potter, DC).

Robert Prinzo, Cloudco’s head of global licensing, says the game plan for the three new partners is to target Care Bears’ multi-generational audience. They will also work alongside core plush partner Basic Fun!, which has held master toy rights to the brand in the US, the UK and Canada since 2019.