Warner Bros. Discovery is closing down US streamer Boomerang and migrating all of its subscribers to Max.
On September 30, the seven-year-old Boomerang app and website will cease operating, and its entire content portfolio will move to Max. This includes 4,000 episodes and movies from popular WBD and Hanna-Barbera animated brands including Scooby-Doo (pictured), Looney Tunes, The Flintstones and Tom and Jerry.
There we no layoffs from this, a spokesperson for WBD tells Kidscreen.
Boomerang users will automatically be subscribed to Max’s ad-free tier at the US$5.99 monthly price they’re currently paying. But after six months, this fee will increase to Max’s lowest monthly tier, which is US$9.99 with ads.
This move does not affect WBD’s global 24-hour Boomerang TV network, which is available worldwide.