Spin Master has promoted Marc De Vellis to global head of studios for its successful digital games business. 

De Vellis, formerly SVP of global digital games, will focus on development, delivery and live-service launches, while also working with Spin Master’s digital games studio GMs in managing day-to-day operations. In this expanded role, he is accountable for digital game development and delivery, according to a Spin Master spokesperson. He’ll continue to divide his time between Stockholm, Toronto and LA. 

This promotion expands on De Vellis’s previous remit as SVP to oversee strategy and operations of the company’s five digital games studios: Stockholm-based Toca Boca, Toronto-based Sago Mini (a subsidiary of Toca Boca), San Francisco’s Originator, Stockholm-based Nordlight and Stockholm-based Noid. Some of these game-makers have developed titles based on Spin Master’s brands, including PAW Patrol Academy (Originator) and Rubik’s Match (Nordlight), while Sago Mini and Toca Boca have produced educational apps. 

Spin Master’s digital games business was a pretty strong revenue driver for the company in the latest quarter, bringing in US$46 million in Q1 2024 (slightly down from US$47.5 million the year before, but surpassing the US$43.8 million in revenue its entertainment business earned). For its full 2023 financial year, the company’s overall digital games revenue was US$173.9 million, up from US$163.9 in 2022. 

Before joining Spin Master in 2022, De Vellis was at Electronic Arts for more than 20 years. His last role there was head of operations.