Hamleys opens a Be You boutique at its flagship London toy store

The hangout space is designed to appeal to Gen Alpha, featuring cosmetics, accessories and costumes.

By Sadhana Bharanidharan

August 20, 2024

TAGS:

fashion, gen alpha, Hamleys, London, shopping

About The Author

// Author Page

About Subscribe Contact Us Diversity Mission FAQ Terms of Use

™ Kidscreen is a trademark of Brunico Communications Ltd. Site copyright © 1996-2026

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Search

Menu

Brand Menu