Toikido plays a duet with Ed Sheeran’s hot sauce brand

The British toyco's CEO Darran Garnham plans to move Tingly Ted's distinctive bear mascot into categories including plush, apparel and housewares.

By Sadhana Bharanidharan

August 28, 2024

TAGS:

ed sheeran, Licensing, ted the grumpy bear, Tingly Ted’s, toikido

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