Paris-based HARI has inked new licensing agreements with KFC, Fashion UK and craft brand UHU for its flagship CG-animated series Grizzy and The Lemmings, which has aired in 200 territories and generates more than 1.3 billion views on YouTube each year. 

On the QSR front, 300-plus KFC restaurants in France are distributing 500,000 Grizzy picture books in its kids meals between August 26 and October 8. The books feature four stories that have been adapted from the show’s episodes, as well as fun activities. 

Fashion UK will create an apparel range including pajamas and footwear that’s scheduled to start rolling out internationally to independent and chain stores in Q4. 

And German glue-maker UHU is launching a line of Grizzy-branded glue sticks in December that will be available in more than 700 Leclerc’s stores in France. Packaging will feature a QR code that directs kids to the Grizzy & Lemmings website. 

These new partners are joining a consumer products program that already features ranges from existing partners such as Hachette Jeunesse (books), toy chain JouéClub (branded play areas), Débâcle Jeux (board games) and Société Française des Monnaies (medals).

Season four of Grizzy and the Lemmings premiered on France Télévisions and CBBC this week, and it will roll out in other markets later in the year. Other buyers currently airing the series include Netflix (globally), Okoo (France) and Super RTL (Germany). 

HARI is also gearing up to deliver slapstick comedy The Weasy Family to France Télévisions and Super RTL in February 2025. Weasy is a weasel—and a burglar—who inadvertently adopts two duckling sisters.