Toys “R” Us Asia opens new concept stores

The chain's latest locations in Shanghai, Hong Kong, Malaysia and Japan have been formatted as immersive, IP-focused shopping environments for kids and kidults.

By Jeremy Dickson

October 1, 2024

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TAGS:

Character Street, Hello Kitty, Kiztopia, Sanrio, Tomica, Tomy, Toys “R” Us Asia

About The Author

Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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Toys “R” Us Asia opens new concept stores

The chain's latest locations in Shanghai, Hong Kong, Malaysia and Japan have been formatted as immersive, IP-focused shopping environments for kids and kidults.

READ THE FULL STORY

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