Roblox and WPP partner to boost Gen Z brand engagement

They'll set up a joint advisory council to develop new measurement standards for interactive 3D brand content and advertising, plus a new educational training program for marketers. 
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October 9, 2024
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About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.
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