German broadcaster Super RTL is heading to MIPCOM with a restructured executive team that may be better suited to doing business in an increasingly competitive kids & family market.

A key change is Dominique Neudecker’s promotion from VP of kids & family for Toggo to VP of editorial, a brand-new role giving her editorial and creative responsibility for Super RTL’s programming lineup under an expanded Toggo brand that now targets three- to 13-year-olds, rather than six- to 13-year-olds. The channel’s preschool block Toggolino has been folded into Toggo, and the Toggolino brand name will cease to exist.  

Neudecker (pictured) has only been with Super RTL for five months, but she’s no newcomer to the German kids media space, having previously overseen acquisitions and co-productions for Disney Channel and Disney+ in the region for nearly nine years. And earlier in her career, Neudecker was head of international co-productions at German kids & family programming group TV-Loonland and director of production and broadcast operations at EM.Entertainment.

Neudecker’s production, TV and streaming track record will enable the channel to be “fast, dynamic and agile in content decision-making and its execution,” says Super RTL CEO Oliver Schablitzki. 

Schablitzki is also quite new to heading up Super RTL, but not unfamiliar with the company. He joined RTL in 1998, and held various programming, acquisitions and co-production roles before being promoted to head of programming and development for Super RTL in 2005. Then he did a stint as deputy GM for Nickelodeon Northern Europe and head of Nickelodeon Germany before returning to RTL Group in 2019, working in a multichannel VP role until his promotion to CEO of Super RTL in February.

Rounding out the channel’s senior leadership team is longtime Super RTL acquisitions exec Frank Dietz, who will maintain his current responsibilities, but his title has changed from head of acquisitions and co-productions to SVP of content investments and key partnerships. The team’s two senior managers of acquisitions and co-productions—Marion Winter and Julia Halmai—are also remaining in their current roles and will join Dietz and Neudecker at MIPCOM later this month.

The group is looking for state-of-the-art animated series, character-driven comedies for three- to 13-year-olds and six- to nine-year-olds, IP-based content for kids & families, and live-action series for kids eight and up.      

“With Dominique and Frank, we are well-positioned to engage in promising negotiations at this year’s market. I am confident that the creative impulses from our newly established editorial leadership, combined with proven investment expertise, will propel us forward both content-wise and economically,” says Schablitzki. “In this constellation, we can optimally pursue our strategy of acquiring rights to great content directly for various platforms in order to reach our little fans at every conceivable touchpoint.”