Crayola and Hallmark revive Rainbow Brite

The companies have a four-quadrant movie planned as part of a broader franchise build to reintroduce this classic brand to today's kids.

By Sadhana Bharanidharan

October 15, 2024

TAGS:

Cake, Crayola Studios, feature film, Hallmark, Neal H. Moritz's Original Film, Rainbow Brite

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