REPORT: Toy ad soundtracks are supporting gender stereotypes

Researchers have found that commercials meant for boys use spoken voices and loud instruments to promote new products, while those pitched to girls feature softer sounds and more singing.

By By Cole Watson

November 7, 2024

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TAGS:

Charalampos Saitis, Fawcett Society, gender, Luca Marinelli, Petra Lucht, Queen Mary University of London, Smyths Toys Superstores, UK, YouTube

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