- Nickelodeon Australia and Teamwrk Touring have teamed up to run a series of Lenny’s Reef Rave concerts featuring SpongeBob SquarePants and DJ Lenny Pearce (1.8 million TikTok followers). Pearce will tour across Australia between December and March playing remixed SpongeBob tracks from the show.
- Crayola and Audible have partnered to launch co-branded activity sheets linking back to Audible kids titles including Disney Frozen: Olaf’s Quest and Peppa Pig’s Play-A-Long Podcast. The companies are also teaming up to install “listening stations” (pictured) in 12 US schools. These mobile desks feature tablets, headphones, three-year memberships to Audible and US$1,000 worth of Crayola products
- Food subscription company I’m the Chef Too! has released Barbie baking kits as part of its inked a multi-year licensing deal with Mattel. Other licensed brands in the I’m the Chef Too! stable include Transformers, PJ Masks and Blippi.
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