- Paramount has inked a new deal with WildBrain to bring Netflix series Sonic Prime to Nickelodeon’s channels. The initial package of 22 half-hour episodes and a one hour-long special will begin to roll out on Nick later this month in the US, Australia and Italy, before migrating to Germany, Australia, the UK and Ireland in early 2025.
- Filmrise is bringing popular YouTuber Guava Juice (Roi Fabito) into its Creator Partner Program, as well as acquiring exclusive digital streaming rights to his full catalogue of videos featuring DIY projects, challenges and comedy sketches. Guava has 16 million YouTube channel subscribers and 100 hours of content that Filmrise will package into seasons and distribute worldwide.
- Influencer MrBeast and Amazon Games are partnering with Las Vegas-based game developer Twin Atlas to launch a new Roblox experience based on the YouTuber’s upcoming competition series Beast Games (launching on December 19). Amazon Games, which opened its doors in 2022, has produced 17 titles that have collectively been played three billion times worldwide, including RPGs such as Robloxian High School, Horse Life and Creatures of Sonaria.
- Sky Castle Toys has joined forces with major toyco Jazwares to expand its fledgling kids jewelry brand Sticki Rolls. As part of their multi-year partnership, Jazwares will manage sales and distribution, brand development and IP management for Sky Castle’s line of friendship bracelets featuring collectible stickers. They launched in June at retailers including Walmart, Toys “R” Us and Mastermind Toys, supported by a YouTube advertising campaign that has generated more than 300 million views.
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