Deals in Brief – January 16, 2025

ITVX to stream Magicbox's Superthings: Rivals of Kaboom, Kazoom Power in March, and Spin Master grants Addo Play the rights to make new Meccano construction and STEM toys.
January 16, 2025
  • Distributor Liquid Rock Entertainment has sold Magicbox’s CG-animated superhero series Superthings: Rivals of Kaboom, Kazoom Power (52 x seven minutes, pictured) to UK streamer ITVX, which will roll out a first batch of 26 episodes in March to hype kids up for a line of tie-in toys that Magicbox is prepping for British retail channels this summer. 

 

  • Addo Play has inked a multi-year agreement with Meccano brand owner Spin Master to develop a new generation of the construction sets and STEM toys. Addo will launch its lead range of SKUs at UK retailers including The Entertainer, Tesco and Marks & Spencer later this year through its distribution partner TEAL Group. 
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