TikTok situation shows why creators must diversify

Roughly 60% of young teens in the US use TikTok, and while an outright ban has been put on hold, brand owners should reevaluate their audience engagement strategies in case it goes dark.
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January 20, 2025
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About The Author
Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com
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