REPORT: Differentiating passions from fandoms

Gen Z and Gen Alpha youth engage with at least two IP-focused communities daily, according to SuperAwesome's latest report.

January 23, 2025

TAGS:

fandom, Fandoms & Passions: The Antidotes to Hyper-Fragmented Youth Audiences, gaming, gen alpha, Gen Z, Marvel, passion, SuperAwesome, Taylor Swift

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