FEATURE: The competition is building

Jazwares and Mattel are both taking aim at LEGO and its cornered market with new construction toy brands launching this year. We take a look at how the category is stacking up these days.

May 16, 2025

TAGS:

BLDR, Bluey, Circana, Crunchyroll, Hot Wheels, Jazwares, juli lennett, Lego, Mattel, Mattel Brick Shop, MEGA Bloks, Nicolas Allaire, Pokemon, Roberto Stanichi

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