BBC Studios Digital Brands signs Bing as its first third-party IP

The Beeb division will manage YouTube ad sales and partnerships for Acamar's preschool brand, and it wants to forge more of these deals going forward, says Jasmine Dawson.
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June 17, 2025

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About The Author
Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com
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