Expect some big back-to-school spending this Prime Day

US shoppers are projected to spend US$23.8 billion during Amazon’s four-day online shopping event, and school supplies and kids apparel are poised to get the biggest lift.
July 8, 2025
About The Author
Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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