PEOPLE: Dr. Seuss Enterprises’ Ellie Terveen upped to EVP of operations

Plus, Laura Crowson will oversee global development for Thunderbird's Great Pacific Media, and Jeff Lehman is developing new rides for DNEG's immersive experiences division.
July 24, 2025
  • Dr. Seuss Enterprises has promoted Ellie Terveen from senior director of retail and sales to EVP of operations. This newly created role will see her tackle financial planning and implement new digital initiatives to improve the company’s workflow, in addition to her existing remit overseeing licensing, publishing and retail partnerships. 

 

  • Thunderbird subsidiary Great Pacific Media has recruited former Warner Bros. Discovery exec Laura Crowson as its new SVP of global development. She will work closely with GPM’s development and business teams to hunt for new shows, coordinate co-productions and identify potential acquisitions and joint-ventures. GPM’s portfolio includes tween-skewing projects Reginald the Vampire and Sidelined.

 

  • Ex-Universal Creative executive Jeff Lehman has landed at VFX Studio DNEG to help lead its immersive experiences division as an executive producer. In this role, Lehman will leverage more than 20 years of experience working in the location-based entertainment industry to develop immersive rides and attractions for DNEG’s theme park, gaming, music and advertising clients. 
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