PEOPLE: Marc De Vellis moves up at Spin Master

Also, Disney Entertainment expands marketing roles for Asad Ayaz and Shannon Ryan.
August 14, 2025

  • Spin Master has elevated Marc De Vellis (pictured) to EVP and president of its digital games unit, and he will now oversee creative development, strategic growth, and talent and resource management. De Vellis joined the PAW Patrol company in 2022 and most recently served as global head of studios for digital games—including flagship platforms Toca Boca and Piknik, which boast a combined engagement of 58 million global users. 
  • The Mouse House is shuffling its marketing division, with chief brand officer Asad Ayaz adding Disney Entertainment marketing president to his title. He will be responsible for marketing efforts spanning studios, TV and streaming at the company, in addition to his leadership role in brand strategy. Meanwhile, head of TV marketing Shannon Ryan will add direct-to-consumer marketing to her role leading the unified team across Disney+ and Hulu.
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