In anticipation of the premiere of Gabby’s Dollhouse: The Movie next month, Universal Products & Experiences has partnered with RWS Global to launch a new Gabby-branded play experience at select CAMP toy store locations across the US. 

The new Gabby’s Dollhouse x CAMP activation will open to the public on September 26, which is the same day the film hits theatres. The attraction is designed for children ages three to eight and will travel first to CAMP’s LA (Westfield Century City shopping mall) and North Carolina (Southpark Mall) storefronts, featuring 5,000 square feet of activities and playrooms inspired by the CG-animated series. 

In the 50-minute experience, kids will team up with Gabby and her kitty crew to throw a special friendship party at the dollhouse. To help prepare for it, guests can bake in Cakey’s kitchen, decorate Gabby’s bedroom, explore the Magic Fairy Garden and end the event with an epic dance party. Meanwhile, a Gabby mascot will be available for meet-and-greets and photos. 

The retailer will carry curated Gabby’s Dollhouse products to purchase, including cat ears, LEGO sets, playsets and plush. 

In addition to the core Gabby’s experience, CAMP will host a range of supplemental activities at its stores that kids can participate in, including a slime bootcamp, makeovers and ceramic painting. 

This is the latest move by Universal to hype up Gabby’s first feature film. The campaign building up to the film has spanned several major licensing deals, including Outright Games developing the first Gabby’s Dollhouse console video game, Terrapin Station Entertainment creating a touring stage show and Spin Master renewing the master toy rights for the IP. The core series is now in its 11th season and ranks in the top 10 most-watched shows on Netflix in 57 countries.

CAMP has hosted many similar licensed play experiences, including ongoing Bluey, Peppa Pig and Paw Patrol activations in other cities around the US.