- Millimages and The Smiley Company are partnering for the first time to produce co-branded merchandise featuring Molang and the Smileys. Smiley will roll out new lines of apparel, accessories, homewares and gifts for both kids and adults in 2027, featuring both brands and tied to Smiley’s 30th anniversary. Meanwhile, Millimages will produce exclusive animated content for social networks and YouTube to promote the collab before its launch.
- UK-based department store chain Selfridges has inked a deal with Disney to launch an exclusive product collection in time for the holidays. More than 70 brands are collaborating with Selfridges on the range of Disney-licensed goods, including Golden Goose (sneakers), Jo Malone (beauty), Huishan Zhang (dresses) and thisisneverthat (streetwear). Selfridges has also transformed its flagship location on Oxford Street in London into a Disney Castle, inspired by the Sleeping Beauty Castle at Disneyland Paris.
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