- Teacher Created Materials has inked its first multi-year deal with Mattel to create products featuring Hot Wheels, Barbie, Fisher-Price and American Girl for the educational market. These resources will begin rolling out to retailers in North America starting next spring, with Barbie and Hot Wheels-branded workbooks and flash cards due out in the first wave. TCM’s curriculum-focused merch is geared to kids ages three to eight, and the Mattel ranges will expand with supplementary materials, board books and resource books through 2027.
- Putty manufacturer Crazy Aaron’s has named Goliath as its exclusive European market distributor. Goliath will begin to roll out several ranges of putties and slimes regionally in Q1, initially focusing on UK retailers. Goliath also publishes several licensed board games, including Super Mario Checkers, The Grinch’s Grab-a-Gift and the Diary of a Wimpy Kid Card Game.
Newsletter
