Ad spending in the creator economy is climbing—here’s how to tap into it

A new report reveals what kind of creators most brands are partnering with, and the challenges that come with these collaborations.

By Ryan Tuchow

November 20, 2025

TAGS:

ad spend, advertising, creator economy, IAB

About The Author

Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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Ad spending in the creator economy is climbing—here’s how to tap into it

A new report reveals what kind of creators most brands are partnering with, and the challenges that come with these collaborations.

READ THE FULL STORY

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About The Author

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Ad spending in the creator economy is climbing—here’s how to tap into it

A new report reveals what kind of creators most brands are partnering with, and the challenges that come with these collaborations.

READ THE FULL STORY

TAGS:

About The Author

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