The secrets to SpongeBob’s longevity

As a new movie hits theaters, Nickelodeon alums reflect on why this aquatic comedy toon is still the most popular kids show on air after all these years.

By Sadhana Bharanidharan

December 19, 2025

TAGS:

franchise development, Nickelodeon, Sherry Liu, SpongeBob SquarePants, Stephen Hillenburg, Tanya Haider

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