Hasbro says sorry for killing Optimus Prime with a new campaign

The Transformers: The Movie Apology Tour celebrates one of the worst business decisions the toyco ever made with a year-long stream of screenings and merchandise.

February 18, 2026

TAGS:

Apology Tour, Culture Fly, Hasbro, Hot Rod, Jada Toys, megatron, Optimus Prime, Skybound Entertainment, Transformers

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