A collage showing a Batman t-shirt, SpongeBob, and Disney Princess dolls.

OP-ED: The 10 moments that changed kids licensing

Licensing International president Maura Regan lists the products and turning points that have redefined how kids connect with brands through licensing.

By Special to Kidscreen

March 4, 2026

TAGS:

COPPA, Disney Princess, fast fashion, Gen Z, Harry Potter, internet, licensing international, Maura Regan, millenial, Nickelodeon, Paywall Free, sesame, Tickle me elmo, YouTube

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