CAKE takes stake in research firm KidsKnowBest to fuel IPs

With years of data on what kids want, the insights company will help its new partner build durable brands from the ground up.

By Ryan Tuchow

March 9, 2026

TAGS:

Cake, data, Ed Galton, Joel Silverman, KidsKnowBest, research

About The Author

Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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CAKE takes stake in research firm KidsKnowBest to fuel IPs

With years of data on what kids want, the insights company will help its new partner build durable brands from the ground up.

READ THE FULL STORY

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About The Author

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CAKE takes stake in research firm KidsKnowBest to fuel IPs

With years of data on what kids want, the insights company will help its new partner build durable brands from the ground up.

READ THE FULL STORY

TAGS:

About The Author

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