In an effort to foster mold-breaking projects that will create more variety on the platform, Roblox has opened up submissions for two new development programs: one to help new creators looking to get into this space, and another to help experienced creators level up.

For first-time creators who need to learn how to master the Roblox ecosystem, the platform is launching Roblox Jumpstart. It’s meant for teams that want to better understand the platform, or experiment by making a different type of game. It’ll stay open on a rolling basis, with no limit to how many participants can apply. Jumpstart creators will be mentored by game designers, engineers and artists, and will learn strategies for attracting users.

And then there’s the Roblox Incubator, a six-month program designed to help small teams with platform experience refine their games into polished, scalable titles. These participants—40 per cohort—will also get access to Roblox experts who can provide mentorship and support.

In an effort to move away from games with a typical Roblox look and feel, the program is looking for projects that check three core boxes:

• Genres: Roblox wants RPG, shooter and strategy games, which are underrepresented on the platform despite high demand. It’s also interested in surprising genre mash-ups.
• Gameplay: Interesting game mechanics and a unique player experience that keeps gamers coming back are a must.
• Visual style: Roblox is looking for projects with a look that isn’t commonly seen in on the platform, like hyperrealistic CG art and high-fidelity avatars. As the company said in a release: “We’re looking for games that push aesthetic boundaries and make players think, ‘Wait, that’s Roblox?'”

Creators and teams selected for both programs will get to test new tech features first, and there’s a possibility that they’ll be given a dedicated workspace in the platform for building their experiences, according to a spokesperson. Plus, Roblox will connect them with investors, top developers and other creators.

Submissions for Incubator and Jumpstart are both open now, and producers can apply through the Roblox creator site.

Beyond these new mentorship programs, the platform is also scouting for early-stage games it can partner with creators on to refine and promote.

With 144 million daily active users and a huge kids audience, Roblox is increasingly being used by kids IP owners to boost visibility, and more studios are also eyeing the platform’s games for adaptations. Wind Sun Sky in Vancouver is working on two Roblox-based projects: Jailbreak: Rising City (feature film) and Creatures of Sonaria (series). And Story Kitchen is developing Grow and Garden and Steal a Brainrot as feature films.