Roblox plans to start taking a cut from brand deals

The platform is introducing the policy as it rolls out new tools and metrics it says will help creators strike better deals, but some aren't convinced.
March 23, 2026
About The Author
Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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