DEALS: Animation Digital Network launches in Poland

Plus, Magic Light Pictures has named two new Gruffalo licensing agents, and HTI Toys UK is creating Hello Kitty role-play items for preschoolers.
March 31, 2026

Média-Participations expands its anime SVOD to Poland

Animation Digital Network (ADN) has rolled out to Polish audiences this week, offering an initial library of 40 anime titles and more than 650 episodes, including heavy hitters like One Piece (pictured), Dragon Ball Z and Naruto. Média-Participations has also brought the French streamer to Belgium, Switzerland and Austria.

 

Magic Light Pictures appoints new licensing agents for The Gruffalo 

The British prodco has called on I Love Brands (France) and Caravanserai (Spain and Portugal) to oversee new consumer products programs for the iconic children’s book franchise. Their initial focus will be to secure toy, apparel and gift partners for the franchise’s upcoming picture book Gruffalo Granny later this year. Other Gruffalo licensing agents include Active Merchandising (Germany), License Connection (Benelux) and VLM (Italy). 

 

HTI Toys UK picks up a Hello Kitty license 

The UK-based toyco has signed a licensing agreement with Sanrio to manufacture and distribute Hello Kitty & Friends-branded role play products for preschoolers in Q4. The deal covers several territories, including the UK, Ireland and the EU. 

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