Q&A: Why Mattel brought mobile gaming into the fold

After fully acquiring Mattel163, the toyco is looking to make gaming a top priority, prioritize licensing partnerships, and form a direct relationship with players, says SVP Marcus Liassides.
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April 6, 2026
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About The Author
Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com
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