Two legacy Japanese brands ramp up campaigns for global growth

A 55-year-old superhero franchise and the region's response to Barbie are both looking to make a splash with North American audiences.

By Sadhana Bharanidharan

April 8, 2026

TAGS:

anime, dolls, feature films, Japan, Kamen Rider, Licca, Toei, Tomy, US expansion

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