Paramount is launching its own publishing imprint called Paramount Global Publishing, creating another way to connect its brands with kids and setting up a new chapter for original IP development. 

Paramount’s head of global publishing Amy Jarashow will lead the imprint. She is a former LEGO publishing director who joined Paramount in 2023, according to her LinkedIn, and will report to Josh Silverman, Paramount’s president of global products & experiences.

The new imprint will develop, create and produce books, while a yet-to-be-named partner will handle sales and retail distribution. Paramount will also continue its strategy of licensing its IPs to other publishers and distributors. The in-house publisher will also make digital and audio content, which will span genres and reach kids as well as older consumers. The publisher will launch products first in the US and Canada. 

The media company is launching the imprint to create new entry points for kids and families to experience its characters, according to a release. And the company plans to use the imprint as a way to develop IPs; it’s certainly cheaper to test the waters with a new property through a book than it is to animate a multi-million-dollar TV series. 

Publishing in general seems to be having a moment right now. Despite the common belief that folks are moving away from books—and data showing that kids are reading less than they used to—data from the Association of American Publishers in December found that total revenue across all publishing categories has been up. At US$1.7 billion, this revenue had increased 14.4% in September compared with the same month in 2024. And year-to-date revenues for the industry in the first nine months of 2025 was only down 0.4%, to US$10.9 billion. And companies like Spin Master are making books a big priority this year. Paramount could be seeing this as money being left on the table—and maybe that’s why it wants to get back in on this market. 

The studio used to own publishing giant Simon & Schuster, but sold off that company in 2023 to an investment firm for a hefty US$1.62 billion. Simon & Schuster publishes books for all ages, but is a big presence in kids publishing, and in recent years has secured kids deals with the likes of Mattel to sell the toyco’s books. And LA-based Foundation Media Partners is currently mining the publisher’s children’s book catalogue for adaptations.  

Image courtesy of Paramount.