Brands turn to Coachella to reach families

Parents are bringing their kids to music festivals, which is an opportunity for brands like Barbie and MGA Entertainment to get in front of a wider audience.
April 14, 2026
About The Author
Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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