The viral toy NeeDoh is open to licensing deals

It's suddenly impossible to find Schylling's sold-out squishy, which is benefiting from the popularity of sensory toys and a decade of brand building.

By Ryan Tuchow

April 15, 2026

TAGS:

fad, NeeDoh, Paul Weingard, Schylling, sensory toys, Trend, viral toy

About The Author

Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

// Author Page

About Subscribe Contact Us Diversity Mission FAQ Terms of Use

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

The viral toy NeeDoh is open to licensing deals

It's suddenly impossible to find Schylling's sold-out squishy, which is benefiting from the popularity of sensory toys and a decade of brand building.

READ THE FULL STORY

TAGS:

About The Author

Search

Menu

Brand Menu

The viral toy NeeDoh is open to licensing deals

It's suddenly impossible to find Schylling's sold-out squishy, which is benefiting from the popularity of sensory toys and a decade of brand building.

READ THE FULL STORY

TAGS:

About The Author

Schylling gets acquired, names new president

Schylling to distribute Moshi Monsters in North America

Lottie dolls headed for US market

GennComm seeks new sensory slime partners

Search

Menu

Brand Menu