The viral toy NeeDoh is open to licensing deals

It's suddenly impossible to find Schylling's sold-out squishy, which is benefiting from the popularity of sensory toys and a decade of brand building.
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April 15, 2026

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About The Author
Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com
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