REPORT: Essentials are dominating movie merch sales

New data from Omnisend suggests that blockbuster-branded everyday-use items are beating out toys and collectibles.

By Sadhana Bharanidharan

April 30, 2026

TAGS:

consumer products, feature films, merchandise, Omnisend, report, research

About The Author

// Author Page

About Subscribe Contact Us Diversity Mission FAQ Terms of Use

™ Kidscreen is a trademark of Brunico Communications Ltd. Site copyright © 1996-2026

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Search

Menu

Brand Menu