Producers thinking about using AI to create their next film, series or song should maybe take a beat, according to a new report.

AI song generators can already make tunes that top streaming platforms, and can compete for royalties and ears. But though the tech isn’t close to being able to produce a series or film on its own yet, it’s increasingly being adopted to save time, money and effort during development and production. But the lesser-explored question is: How do consumers even feel about the tech?

The short answer is that younger audiences aren’t into it—and their aversion to AI content has only increased in recent months.

That’s the key takeaway for the kids industry from the Generative AI in Music, Film & TV report from media research firm Luminate. The report, surveying 2,000 people over age 13, shows an increase in the number of consumers uninterested in AI-made content from May 2025 to November 2025. The report combines Gen Alpha with Gen Z in the US together in one cohort, and finds that the demo shows a particularly negative shift in consumer interest toward watching AI-written movies and shows (-13% of net share Gen Alpha and Gen Z in the US in November 2025, down from -6% in May 2025).

The report asked consumers how they felt about several ways artificial intelligence could be used on a production, and comfort levels among young people fell in every single category. These include having a digital replica replace a human actor (whether that actor is alive or dead), or using AI-written scripts, music, designs or even special effects (like de-aging). Consumer sentiment among young viewers is that most of them increasingly don’t want to see AI touch any of these parts of a production.

Net share of Gen Alpha and Gen Z viewers who are comfortable with AI use in film and TV. Image courtesy of Luminate.

The two generations’ interest in listening to AI-generated music has also been declining. Luminate says young listeners actually showed the biggest decline in their comfort toward AI use in music. There was a 10-point drop in their interest, from -6% to -16%. (Gen Alpha and Gen Z are generally more in the middle when it comes to being against music they know is made by AI. Millennials are the most OK with it, while Boomers are the least interested.)

But for all US music listeners 13 and older, there’s a decent percentage that is “very uncomfortable” with seeing it in song lyrics (29%), if it’s used to compose a new original song (32%) and if an AI voice performs a new original song (34%).

Sentiment has likely been damaged by artist campaigns against AI, meaning there’s an uphill battle ahead for AI services and artists looking to improve attitudes toward the tech, Luminate notes.

Don’t try to sneak it past consumers either, the report says. Consumers are aware of increased amounts of “AI slop” content (poor-quality AI-generated media), and they could feel deceived, hurting consumer sentiment further, if they learn that content was made with AI and it wasn’t disclosed. (That’s why platforms like Spotify are starting to roll out features to verify that artists are indeed human.)

In some ways, the report is a warning to studios about using AI at this time. It also lists several lawsuits that are heading to courts, including one from Disney, WBD and Universal against MiniMax and another against Midjourney for allegedly cribbing from their IPs.

The full report is available via Luminate’s website.

Photo by Vitaly Gariev on Unsplash