Did Australia really lose big on Bluey?

The mainstream press is amplifying claims that the UK is earning profits that should have gone down under. But that’s not how the kids industry works.

By Ryan Tuchow

May 7, 2026

TAGS:

ABC, ACTF, BBC, Bluey, Jenny Buckland, Jo Redfern, Jonathan Samway, kids content funding, kids industry

About The Author

Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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Did Australia really lose big on Bluey?

The mainstream press is amplifying claims that the UK is earning profits that should have gone down under. But that’s not how the kids industry works.

READ THE FULL STORY

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About The Author

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Did Australia really lose big on Bluey?

The mainstream press is amplifying claims that the UK is earning profits that should have gone down under. But that’s not how the kids industry works.

READ THE FULL STORY

TAGS:

About The Author

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